Playscan

The main downside of gambling, is that it can cause social problems and addiction. ICU intelligence together with Svenska Spel, the Swedish national lottery, and Spelinstitutet: 
responsible gaming researcher, developed PlayScan: a system that detects, predicts and prevents players that has a tendency to evolve problem gambling with over 95 % accuracy. The system detects late stage problem gambling, but also predicts risk behaviour that indicate a developing  problem, allowing for early countermeasures.

By focusing on risk behaviour as well as actual addiction, the main benefit of the system is that it keeps customers away from danger. A healthy customer is a good customer, and the goal is not to stop people from playing, but to ensure they do it because it's fun and not because they can't stop. This way Playscan allows internet gambling companies to take real responsibility for their customers well being.