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Customer Care
The relation between internet based or mass market companies and their customers are often very shallow. The company knows very little about the customer, and the customer is always looking out for the best offer, choosing from multiple providers.
By analysing the individual customer's behaviour and comparing it to the behaviour of other customers, ICU's Customer Care system handles every customer as if it had known them personally for years.
The system follows the customers from their very first day, making sure they are satisfied and get the most out of your products. Using Artificial Intelligence, the system will adopt to the specific environment and customer base at each installation, solving the problems YOU have and nothing else.
ICU Customer Care gives you the opportunity to know what products your customer like, or would like if he or she tried them, making cross sales a natural part of the system. It also makes sure the right offer is proposed at the right time to the right customer, thus increasing their level of spending while saving money by making sure that money spent on customer care results in increased spending. Bonus abuse and "freebies" is a problem of the past, since the right offer at the right time to the right customer also incorporates the opposite, not giving offers that will give no effect.
The Customer Care System detect the behavioural patterns indicating that the customer will decrease his spending, or suddenly leave for a competing venue. But that is not all, it also knows what the best course of action is for customer service to retain the customer.
So instead of having anonymous masses of customers, ICU intelligence gives you the possibility to treat your customers as individuals.
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